Forever Young’s creative and marketing partnership supported a soft relaunch through events built around its venue and the communities it could serve.

Event Strategy & ProgrammingCampaign IdentityContent ProductionCommunity PartnershipsInfluencer PartnershipsPaid Media-Creative & Marketing Direction, Design & ContentEvent Planning, Partnerships & Paid MediaChen Wenwei

Following its initial three-month soft opening, the destination needed to help visitors explore its arcades, immersive rooms, dining, and event spaces as parts of one experience. A comprehensive creative and marketing retainer, starting with a six-month commitment, prioritised activities that made fuller use of the existing venue and connected different reasons to visit.

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Quarterly programmes, holiday celebrations, sports screenings, and pop-up events gave individual spaces a purpose within the wider experience. Activity planning, campaign identities, signage, and promotional materials linked participation with opportunities to play, eat, and explore. The aim was to develop cost-conscious programmes around what the venue could already offer, with different entry points for different ages and leisure preferences.

Community and influencer partnerships extended this approach beyond the venue’s existing audience. Collaborations with cosplay groups, sports car clubs, and cultural and social networks connected events with shared interests. Content, local search, paid media, and booking information supported discovery and planning; on-site communication carried the promise into the visit. Ongoing programming then provided further occasions to return, allowing individual events to build recognition for Forever Young as a whole.