Gourmet Tribe


Toronto, Canada








Brand Strategy
Brand Identity
Offer Architecture
On-Site Photo / Video
Public Relations
Seasonal Campaigns
Social Operations & Cadence
Gourmet Tribe launched as a hybrid concept: fresh-food grocery + live-seafood counters + hotpot + a sushi bar. The offer was rich but unfocused: too many set menus, scattered visuals, irregular posting, and key listings with unanswered questions. Off-season seafood made the dip worse, and as a first-time F&B team, internal playbooks and external comms were not in place, which dragged perception.

We joined as an embedded, visual-first studio and simplified the offer (kept 1–2 hero sets, retired the rest), rebuilt the visual system across online & in-store, and installed a weekly operating rhythm. Once baseline traffic recovered, we introduced seasonal hero-ingredient content and seafood education to form a following habit that converts to dine-in hotpot and fresh orders. Visibility, engagement, and trust began compounding.
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