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Gourmet Tribe


Toronto, Canada





Brand Strategy
Brand Identity
Go To Market Strategy
On-Site Photo / Video
Public Relations
Retail Concept
Seasonal Campaigns
Social Operations & Cadence

 Gourmet Tribe launched as a hybrid—fresh-food grocery, live-seafood counters, hotpot, and a sushi bar. The range was rich but unfocused—too many set menus, scattered visuals, irregular posting, and key online listings with unanswered questions. Off-season seafood amplified the dip, and as a first-time F&B team lacking internal operating playbooks and external communications standards, brand perception suffered.

We joined as an embedded, visual-first partner and started with the basics. We clarified the brand promise, rebuilt the menu architecture and naming, and trimmed the offer to 1–2 hero sets. In parallel, we corrected and standardized Google Maps, TripAdvisor, and delivery-platform listings (hours, pricing, photos; removed outdated menus and duplicate entries) and put social media on a disciplined cadence: consistent photography, clear captions, 3–4 posts per week, and replies to comments/DMs within two hours. We added FAQs and house rules where customers actually look for them and kept information identical online and in-store. Once baseline traffic stabilized, we launched seasonal hero-ingredient stories and seafood education that create a follow-along habit and consistently convert attention into dine-in hotpot covers and fresh-seafood orders. Visibility, engagement, and trust began compounding week by week.




Instagram

Impressions: +298%
Engagements: +106%


Facebook

Reach: +168%
Content interactions: +252%


Xiaohongshu
Profile visitors: +641%
New followers: +723%


Google Maps / Business Profile
Profile views: +215%
Business profile interactions: +87%

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