Graphic Identities exhibition proposal shown as an orange patterned bus-shelter poster.

Graphic Identities proposed a visual identity for a Powerhouse exhibition, connecting eight influential voices in twentieth-century Australian design through a continuous graphic system.

Exhibition IdentityArt DirectionVisual SystemsExhibition Graphics-DesignChen Wenwei-Archived & ExhibitedUniversity of New South Wale ADA The PowerHouse Museum, Sydney

Spanning graphics, textiles, publishing, and commercial art, the exhibition traces how these designers shaped everyday visual culture. The proposal frames their legacy as an exchange between generations, bringing distinct practices into a shared identity while leaving room for individual expression.

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At its centre is “Möbius I,” a ribbon-like mark constructed from repeated letter I’s. The individual letter becomes part of a continuous form, connecting the eight designers within a collective narrative. Inspired by the continuity of a Möbius strip, the mark suggests that their influence remains open to reinterpretation by future creative voices.

Changes in scale, colour, and repetition adapt the mark across patterns, exhibition graphics, and promotional materials. Orange, cream, and dark olive maintain continuity, while condensed typography provides a structured counterpoint to the looping forms. This balance gives the exhibition a recognisable identity across applications and positions its historical material within a contemporary visual language.

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Graphic Identities concept statement presented on a dark olive background.
Möbius strip reference illustrating continuity for the Graphic Identities concept.
Graphic Identities looping logo construction and explanatory annotations.
Graphic Identities logo construction alongside the complete wordmark lockup.
Graphic Identities logo and wordmark layout variants.
Condensed typography specimen showing light, medium and bold weights.
Graphic Identities colour palette and multicolour looping logo.
Graphic Identities colour specification with logo combinations on contrasting backgrounds.
Graphic Identities logo colour variants using orange, cream and dark olive.
Repeated looping logo patterns forming orange, cream and dark exhibition textures.
Graphic Identities pattern variations with colour and repetition studies.
Graphic Identities exhibition graphic system with oversized lettering and repeated looping motifs.
Graphic Identities exhibition wall proposal in a gallery interior.
Orange promotional composition with repeated marks and On Now exhibition lettering.
Graphic Identities exhibition banner proposal displayed in a window.
Graphic Identities outdoor advertising proposals across a bus shelter and illuminated signs.
Orange and dark Graphic Identities exhibition brochure covers.
Graphic Identities exhibition booklet spreads with a structured editorial layout.
Open Graphic Identities exhibition publication photographed with a bag and accessories.
Orange Graphic Identities exhibition ticket designs.
Graphic Identities tote bag with orange and dark looping graphics.
Graphic Identities merchandise proposals with notebooks and a patterned lanyard.
Graphic Identities exhibition website proposal across desktop and mobile screens.
Graphic Identities poster system combining typography, orange panels and looping marks.
Graphic Identities exhibition booklet covers in orange and dark olive.
Graphic Identities exhibition graphics shown across an interior gallery wall.
Graphic Identities large-format display proposal in a public interior.
Graphic Identities illuminated exhibition advertisement beside an outdoor staircase.
Graphic Identities orange exhibition billboard proposal on a streetside wall.